1Business strategy management

• 1.1Corporate strategy overview and competitive strategy

  Covers external-environment analysis (PEST) and the integrating SWOT, Porter's Five Forces for gauging industry attractiveness, the value chain for decomposing sources of value, Porter's three generic strategies (cost leadership, differentiation, focus), and VRIO—all as the judgment skill of choosing which competitive strategy fits the firm's own position.

• 1.2Business portfolio and growth strategy

  Covers PPM (the BCG matrix) (star / cash cow / question mark / dog) for judging resource allocation across businesses by market growth x relative share, Ansoff's growth matrix for choosing growth direction by product x market, and M&A / alliances, core competence, and diversification—as the judgment skill of "which business to allocate limited funds to."

• 1.3Balanced scorecard and strategic goal management

  Covers the balanced scorecard (BSC) and strategy map that concretize strategy through four perspectives—financial, customer, internal business process, and learning and growth—and the relationship and causal chain among the final goal KGI, the critical success factor CSF, and the interim indicator KPI, as the judgment skill of "correctly translating goals into indicators and spotting a mis-set KPI."

• 1.4Marketing strategy

  Covers STP (segmentation/targeting/positioning) for carving up the market and setting the aim, the seller-side 4P and buyer-side 4C, the product life cycle, channels and pricing, CRM and LTV, and brand—as the judgment skill of "keeping the marketing mix consistent with the constraints of the target customer segment."